This Privacy Policy explains what personal data 777xy collects, how it is used, who it may be shared with, and the rights you have over your own information. Please read it carefully alongside the Terms & Conditions before registering an account.
Every data decision at 777xy is guided by these principles — designed to keep Pakistani users informed and in control of their personal information.
We collect only the personal data that is strictly necessary for account operation, identity verification, fraud prevention and regulatory compliance. We do not collect data speculatively or for resale.
Your personal data is never sold to third parties. It is shared only with carefully vetted service providers who are contractually bound to use it solely for the purpose for which it was disclosed.
All data transmitted between your browser or app and the 777xy platform is protected by industry-standard HTTPS/TLS encryption. Sensitive stored data is encrypted at rest using current best-practice algorithms.
You have the right to access, correct, port and — in applicable circumstances — request deletion of your personal data. Requests are handled by our support team and processed within the timeframes set out in this Policy.
Personal data is retained only for as long as is necessary for the purpose it was collected, or as required by applicable law and regulatory obligations. Once a retention period expires, data is securely deleted or anonymised.
In the unlikely event of a data breach that poses a risk to your rights, 777xy will notify affected users promptly and take immediate remediation steps. We maintain an incident response plan reviewed on a regular basis.
777xy is an online entertainment platform offering casino games, sports betting markets and live dealer tables, designed for English-speaking users in Pakistan. When you create an account, make a deposit, place a wager or contact our support team, you entrust us with personal information. This Policy explains clearly what we do with that information and the controls you have over it.
This Policy should be read alongside the Terms & Conditions, which govern your use of the platform as a whole. In the event of any conflict between this Policy and the Terms & Conditions with respect to data processing matters, this Policy prevails.
777xy does not hold a Pakistani gambling license and does not claim endorsement from any Pakistani government body, the State Bank of Pakistan, the Pakistan Telecommunication Authority (PTA) or any Pakistani financial institution. References to payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are included as familiar local context only and do not imply that those providers endorse, support or are affiliated with this platform. This Policy was last updated and took effect on 1 January 2026.
The following terms carry the meanings set out below wherever they appear in this Privacy Policy.
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, date of birth, IP address, device identifiers and financial account details. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, transfer, restriction or deletion. |
| "Controller" | The entity that determines the purposes and means of processing Personal Data — in this context, 777xy. |
| "Processor" | A third party that processes Personal Data on behalf of the Controller under written instruction and contractual data protection obligations. |
| "Data Subject" | The individual to whom Personal Data relates — in this context, you, the user. |
| "Consent" | A freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose. |
| "KYC" | Know Your Customer — the identity, age and source-of-funds verification process required by regulatory and AML obligations. |
| "Cookie" | A small text file placed on your device by the 777xy platform to support functionality, analytics and personalisation features. |
777xy collects Personal Data through three primary channels: information you provide directly, information generated automatically through your use of the platform, and information received from third-party service providers involved in identity verification and payment processing.
777xy processes Personal Data only where a valid legal basis exists. The applicable legal bases depend on the specific processing activity and the data protection law of the operator's license jurisdiction. The primary legal bases relied upon are set out below.
| Legal Basis | Processing Activities Covered |
|---|---|
| Performance of a Contract | Account creation and management; processing deposits and withdrawals; settling bets and game outcomes; delivering bonuses; responding to support queries. |
| Legal Obligation | KYC and AML verification; age verification; fraud detection and reporting; retention of transactional records for the periods required under applicable law and regulatory obligations. |
| Legitimate Interests | Platform security and fraud prevention; improving platform features and performance; detecting bonus abuse and prohibited conduct; maintaining responsible gambling controls. |
| Consent | Marketing communications (email, push notifications) where you have opted in; placement of non-essential cookies and analytics trackers. |
Where processing is based on Consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Withdrawal of consent for marketing communications does not affect your ability to use the platform.
Personal Data collected by 777xy is used for the following purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected without first obtaining your consent or establishing another valid legal basis.
Your Personal Data may be shared with the following categories of recipients, each of whom is bound by contractual data protection obligations or applicable law:
In the event that 777xy undergoes a merger, acquisition or sale of substantially all of its assets, your Personal Data may be transferred to the acquiring entity as part of that transaction. You will be notified in advance of any such transfer and of any material change to the applicable privacy arrangements.
The 777xy platform uses cookies and similar tracking technologies to ensure the platform functions correctly, to understand how users interact with it, and — where you have consented — to personalise your experience and deliver relevant promotional content.
| Cookie Type | Consent Required? | Purpose |
|---|---|---|
| Strictly Necessary | No | Session management, login state, security tokens, load balancing. The platform cannot function without these cookies. |
| Functional | No (core) / Yes (optional) | Storing your language preference, display settings and responsible gambling limit reminders between sessions. |
| Analytics | Yes | Aggregated, anonymised data on page views, session duration, navigation paths and feature usage, used to improve platform performance. |
| Marketing | Yes | Tracking which promotional content you have viewed or interacted with, to avoid showing you the same offer repeatedly and to measure campaign effectiveness. |
You can manage non-essential cookie preferences via the cookie preference panel accessible from the footer of the platform. You may also configure your browser to block or delete cookies entirely; however, doing so may impair the functionality of the platform, including the ability to log in and maintain an active session.
777xy retains Personal Data only for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable law, regulatory obligations or the legitimate business interests described in this Policy.
Following the expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised. Where deletion is requested by you under your rights set out in Section 11, we will fulfil the request to the extent not overridden by a conflicting legal obligation.
777xy implements a layered set of technical and organisational security measures designed to protect your Personal Data against unauthorised access, disclosure, alteration, loss or destruction. No system is entirely immune to risk, but we are committed to maintaining security standards appropriate to the sensitivity of the data we hold.
All data in transit between your device and the 777xy platform is encrypted using current TLS protocols, preventing interception.
Sensitive stored data — including KYC records and financial data — is encrypted at rest using industry-standard algorithms.
Strict role-based access controls limit who within the 777xy organisation can access Personal Data, on a need-to-know basis only.
Platform infrastructure is monitored continuously for anomalous activity, with automated alerting for potential security events.
All third-party processors are assessed for security compliance before onboarding and are subject to contractual data protection obligations.
A documented incident response plan is maintained and tested regularly. Affected users are notified promptly in the event of a qualifying breach.
The 777xy platform operates internationally, and your Personal Data may be transferred to and processed in countries other than the country in which you are located — including countries whose data protection laws may differ from those applicable in the operator's license jurisdiction.
Where such transfers take place, 777xy ensures that appropriate safeguards are in place to protect your Personal Data, which may include:
Depending on the data protection law applicable in the operator's license jurisdiction and your own location, you may have some or all of the following rights with respect to your Personal Data. 777xy is committed to facilitating the exercise of these rights in a straightforward and timely manner.
Request a copy of the Personal Data 777xy holds about you, together with information about how it is used and shared.
Request correction of inaccurate or incomplete Personal Data held about you.
Request deletion of your Personal Data where it is no longer necessary, or where you withdraw consent and no other legal basis applies.
Request that processing of your Personal Data be restricted in certain circumstances, such as while a dispute about accuracy is resolved.
Receive a copy of your Personal Data in a structured, commonly used, machine-readable format, where processing is based on consent or contract.
Object to processing based on legitimate interests or for direct marketing purposes. Marketing objections are actioned immediately upon receipt.
To exercise any of these rights, contact the 777xy support team via Live Chat or the Help Center. We will respond within the timeframe required by applicable data protection law — typically within 30 calendar days of receipt of a valid request. We may need to verify your identity before processing a rights request to protect against fraudulent or unauthorised submissions.
Age verification is conducted as part of the KYC process for all registered accounts. If you are a parent or guardian and believe that a minor has registered an account on 777xy, please contact our support team immediately via Live Chat or the Help Center so that the matter can be investigated and resolved without delay.
The 777xy platform may contain references to or integrations with third-party services — such as game providers, live streaming tools or customer support platforms. These third parties operate under their own privacy policies, which 777xy does not control and is not responsible for.
This Privacy Policy applies solely to Personal Data processed by 777xy in its capacity as Controller. It does not extend to data processed independently by third-party game providers or other integrated services. We encourage you to review the privacy policies of any third-party services you interact with through the platform.
777xy does not include external links to third-party websites within the public-facing areas of this platform. Where a third-party service is embedded within the platform (such as a live dealer studio operated by a game provider), that provider's data processing is governed by its own privacy documentation.
777xy reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will take reasonable steps to bring those changes to your attention — typically by displaying a notification on the platform upon your next login, or by sending an email to the address registered to your account.
The effective date at the top of this page reflects when the current version entered into force. It is your responsibility to review this Policy periodically and to remain familiar with its current terms. Your continued use of the 777xy platform after any amendment becomes effective constitutes your acceptance of the revised Policy.
If you do not agree with an amended version of this Policy, you must stop using the platform and may request account closure in accordance with the Terms & Conditions.
If you have questions about this Privacy Policy, wish to exercise a data subject right, or want to raise a privacy-related complaint, please use the contact channels below. Email addresses are displayed as plain text only and are not clickable links.
If you are not satisfied with how 777xy has handled a privacy complaint, you may have the right to escalate your complaint to the data protection supervisory authority in the operator's license jurisdiction. Details of the relevant authority are available in the Help Center.
777xy is Pakistan's English-language online casino and sports betting platform — built for players in Karachi, Lahore, Islamabad and beyond. Your data is handled with care. 18+ only. Play responsibly.
Head back to the 777xy homepage to explore casino games, sports betting markets and live dealer tables — all in PKR display.
Visit HomepageRead the full Terms & Conditions that govern your use of the 777xy platform — account rules, bonus terms, gameplay policies and more.
Read TermsLearn about the deposit limits, self-exclusion tools and session controls available to help you stay in control of your play.
Learn More777xy is for adults aged 18+ only, or the higher minimum required by the operator/license jurisdiction. Gambling can be addictive — set limits and play responsibly. Local laws in Pakistan may restrict gambling. Users are solely responsible for ensuring compliance with applicable law in their jurisdiction. 777xy does not hold a Pakistani gambling license and does not claim endorsement from any Pakistani government body or financial institution.